Up Close with Adam Smith: Navigating the Waters of Customer Relationships
One summer during college Adam Smith landed a job as a whitewater rafting guide in Colorado.
He had no experience in this adventurous sport, but drove straight through from Maryland to the mountain state and was ready to learn how to navigate the Arkansas River. Of course, there’d be training.
“I threw myself into class 3 and 4 rapids to see what it would be like if I flipped my boat,” he recalls.
Yikes.
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