Up Close with Larry Leon: Ahead of the Pack

When Larry Leon talks about hunters and farmers, you have to wonder what it has to do with landscaping.

Give him a minute.

In the sales business, “farmers” tend existing customers, maintaining those relationships.

Hunters are always on the prowl, he says, “catching customers who aren’t currently our customers.”

As Level Green Landscaping's new director of business development, Larry is all about hunting.

Release the hounds.

On The Hunt For New Business

After 36 years in the landscaping industry, Larry has some serious hunting skills. He attended the University of Maryland, earning a degree in agronomy, the science of soil management and crop production.

His landscaping career began in 1982 when he was hired by Ruppert Landscape as an account manager. That’s where he met Doug Delano and Bill Hardy, who later founded Level Green.

His career took off, as he worked his way up to branch manager, region manager and sales manager.

He moved to ValleyCrest (which later became BrightView) in 2006 to become region manager and later became region sales leader.

“Working for a very large companies  gave me exposure to training, experience and enlightenment in that was above what the Green Industry would have afforded me at that time” Larry says.

Now he brings that high-end training to Level Green — at the perfect time.

Level Green has been very successful, he says, holding on to 90 percent of their customers over the years.

“But the reality is we want to double in size in the next five years,” he says.

Enter more targeted strategy, more market research.

More hunting.

“Steady In Hurricane-Force Winds”

“But the part of this job I really love has nothing to do with all that,” Larry says. “I love working with the people around me, helping to create an environment where people are constantly learning. I like helping them develop, leading people to success.

“I love working with clients and feeling the reward of knowing we’re helping them meet their goals,” he says.

“That’s not always about cutting grass and putting mulch down. Maybe a customer’s goal is to have a reputation for being totally sustainable. So we put together a plan to get them there.”

His personality suits this work, he says. He’s a Type A — driven, assertive, resilient, an extrovert.

“Steady in hurricane-force winds,” he says with a laugh.

And he’s always looking ahead.

“When you’re in sales, you’re always ahead of the rest of the company,” he says. “You’re selling now what will happen six months to a year from now.”

Larry the Explorer

Larry has two children, Jonathan and Emily (twins). Emily works as an archaeologist in Santa Fe for the New Mexico Museum of Indian Arts and Culture, and Jonathan is a lawyer in Washington, DC. Larry's husband Diego is from Costa Rica. 

Larry's father's love of Maryland's Eastern Shore was passed down through Larry to Jonathan and Emily, who spent much of their free time as children exploring the coves and creeks around their vacation home near Saint Michaels, MD. 

"I love the Chesapeake Bay and being near the water," Larry says. Today Larry resides with Diego in Washington, DC, where they appreciate big city adventures, attending plays, and trying new things. 

Being Fearless

Larry’s love of the land goes way back.

As a kid, he helped his dad grow fruit and vegetables, including grapes that ended up as homemade wine.

He was always outdoorsy, enjoying hiking and camping as a Boy Scout. Larry went on to earn Scouting's highest rank, Eagle Scout, and worked during summers at Philmont Scout Ranch in New Mexico. 

Those experiences helped him learn leadership skills and how to feel comfortable talking to anybody. "I've never been afraid to deal with anybody, no matter who they are," he says. "I know you can walk through any fear and come out the other side in a better place." 

“To become an Eagle Scout you have to work really hard,” he says. “It doesn’t matter if you are selling, managing people, or leading a team, understanding that you have to work hard to exceed goals is critical to all of our success.”

Want To Join The Team?

Larry is just one of the dedicated team members we have here at Level Green Landscaping. And we’re always looking for hard-working, talented people to join our team.

Are you ready to work for a strong, supportive company that’s determined to double its size in the next five years?