Up Close with Caitlin Cross: Showing Up with a Smile and a Mission
Caitlin Cross loves doing something that fills a lot of people with fear: she shows up at businesses unannounced, with her business card, ready to chat.
Her goal as a business developer: drum up some new business for Level Green Landscaping.
“I love to cold call,” Caitlin says. “I show up and introduce myself. It disarms people. It’s harder for them to turn me away if I’m there in person.”
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